Active Health Privacy Policy
Privacy Policy
Effective Date: May 28, 2026
Active Health values your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and the choices available to you regarding your information when you visit our website or interact with our services.
By using our website, you agree to the practices described in this Privacy Policy.
Information We Collect
We may collect information that you voluntarily provide to us, including:
- Name
- Email address
- Phone number
- Mailing address
- Information submitted through forms
- Appointment requests
- Health coaching inquiries
- Personal training inquiries
- Other information you choose to provide
We may also automatically collect information related to your interaction with our website, including:
- IP address
- Browser type
- Device information
- Pages viewed
- Time spent on pages
- Referring websites
- Website usage behavior
- General location data
How We Use Your Information
We may use information collected to:
- Respond to questions or requests
- Schedule appointments or consultations
- Deliver requested services
- Improve website functionality and user experience
- Analyze website traffic and user behavior
- Measure advertising performance
- Provide relevant marketing communications
- Improve our services and offerings
We do not sell your personal information.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to improve functionality and user experience.
Cookies may be used to:
- Remember website preferences
- Analyze website traffic
- Understand visitor behavior
- Measure advertising performance
- Display relevant advertisements
You can modify your browser settings to reject cookies or notify you when cookies are used. Some website features may not function properly if cookies are disabled.
Google Analytics and Advertising Services
Active Health uses Google services that may collect and process information about your use of our website.
These services may include:
- Google Analytics
- Google Ads
- Google Ads Conversion Tracking
- Google Tag Manager
- Google Remarketing features
Google may use cookies and identifiers to display advertisements based on your prior visits to our website or other websites.
You can manage Google’s advertising settings here:
Google Ads Settings
You can learn more about how Google uses information here:
Google Privacy & Terms
Remarketing
Active Health may use remarketing services to advertise to previous website visitors.
This means you may see advertisements for Active Health across websites or platforms after visiting our website.
These advertisements are intended to provide information relevant to your interests and previous interactions with our site.
Third-Party Services
Our website and services may use third-party tools or providers, including but not limited to:
- Scheduling platforms
- Electronic health record systems
- Patient portals
- Email communication platforms
- Website analytics providers
- Marketing platforms
- Payment processors
Examples may include services such as:
- Acuity Scheduling
- Healow
- WordPress
- Google services
- BridgeAthletic
- Fullscript
These third parties maintain their own privacy policies and data practices.
Healthcare and Protected Information
Please do not submit urgent medical information or emergencies through website contact forms.
Communication through our website does not establish a provider-patient relationship.
Protected Health Information, also known as PHI, provided through medical systems, patient portals, or healthcare services may be subject to separate privacy and regulatory requirements, including applicable healthcare privacy laws.
HIPAA Privacy and Security
Active Health is committed to protecting patient privacy and maintaining appropriate safeguards for protected health information.
The HIPAA Security Rule requires physicians and covered healthcare entities to protect patients’ electronically stored protected health information, known as ePHI, by using appropriate administrative, physical, and technical safeguards. These safeguards are designed to help ensure the confidentiality, integrity, and security of electronically stored health information.
In practical terms, the HIPAA Security Rule supports the protections contained in the HIPAA Privacy Rule by addressing both technical and nontechnical safeguards that covered entities must implement to help secure ePHI.
HIPAA Training
All Active Health team members are required to complete HIPAA training every other year. Completion of this training issues a certificate, which is stored for record keeping. HIPAA training is a requirement of employment at Active Health.
Email Communications
If you provide your email address, we may send information related to:
- Appointment reminders
- Service updates
- Educational information
- Promotions
- Marketing communications
You may unsubscribe from marketing communications at any time using the unsubscribe instructions provided in those communications.
Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect information from unauthorized access, disclosure, or misuse.
No transmission of information over the internet can be guaranteed to be completely secure.
Your Rights
You may request to:
- Access information we maintain about you
- Correct inaccurate information
- Request deletion of your information where appropriate
- Opt out of marketing communications
To make a request, contact us using the information below.
Children’s Privacy
Our website is not intended for children under age 13, and we do not knowingly collect information from children under age 13.
Changes to This Privacy Policy
Active Health may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.
Contact Us
Active Health
125 New Milford Turnpike
New Preston, CT 06777
Email: info@acthealth.org